Further Reading
Alberts, Robert C. The Good Provider: H. J. Heinz and His 57 Varieties. New York: Houghton Mifflin, 1973.
Life story of John Henry Heinz, 1844-1919, including numerous illustrations and a four page bibliography.
Koehn, Nancy F. Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgewood to Dell . Boston, MA: Harvard Business School Press, 2001.
Lists the influence of various entrepreneurs over the years and includes a section on H. J. Heinz.
Strasser, Susan. Satisfaction Guaranteed: The Making of the American Mass Market . Washington, DC: Smithsonian Institution Press, 1989.
Trends in marketing and a social history of media manipulation.
Web Sites
Heinz Company History
http://www.heinz.com/jsp/history.jsp
History of H. J Heinz and the H. J. Heinz Company, including resources for older students.
National Council on Economic Education http://www.ncee.net/
An economic education site with resources to promote economic literacy among students and teachers.
History of H. J Heinz and the H. J. Heinz Company, including resources for older students.
National Council on Economic Education http://www.ncee.net/
An economic education site with resources to promote economic literacy among students and teachers.
