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Bill Levitt, seated on right, helping "veterans' wives" pick homes in Levittown, PA, April 13, 1949.
flipFlip to Levitt & Sons advertisement for "The Rancher," circa 1949.
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Wives of vets reflect deep concentration as they choose a location for their new home in Levittown. The salesman here is Bill Levitt.

Credit: Image donated by Corbis-Bettmann

As buyers for their new homes, the Levitts targeted World War II veterans and their wives, who could move into a new home for a "fee" of $57 a month with no money down.

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