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John Wanamaker and his "New Kind of Store"
Further Reading

Benson, Susan Porter. Counter Culture: Saleswomen, Managers, and Customers in American Department Stores, 1890-1940. . Champaign, IL: University of Illinois Press, 1986.

Benson largely researches and covers the social history resulting from the emerging of department stores.

Crane, Stephen. Maggie: A Girl of the Streets (A Story of New York. Boston, MA: Bedford / St. Martin’s, 1999.

This book is a compellation of Stephen Crane's fiction, Maggie: A Girl of the Streets (A Story of New York), and selected primary source articles from the time period that depict the plight of the working woman in the late 19th Century. Its primary sources and historical commentaries are valuable to anyone seeking to better understand the urban conditions of New York City during the Victorian-age. The article "Counter Trials: A Shop Girl Speaks" is one of the primary sources in this book.

Ershkowitz, Herbert. John Wanamaker: Philadelphia Merchant. Conshohocken, PA: Combined Publishing, 1999.

This book provides an excellent biography of Wanamaker's life and how he developed and ran his various stores. The book is extremely well-researched, incorporating a variety of primary sources, specifically from Wanamaker's own letters and scrapbooks.

Whitaker, Jan. Service and Style: How the American Department Store Fashioned the Middle Class. New York: St. Martin’s Press, 2006.

This book traces the general history of department stores and their impact on perceptions of American shopping. John Wanamaker is just one of many merchants listed in this book, which benefits from a wide selection of illustrations. The only setback is that the book primarily focuses on the role of department stores in the 20th Century, thereby skimming over most of the history of Wanamaker's Grand Depot in the late 1800s.

Zuller, William A. Wanamaker, King of Merchants: The Wanamaker Digest. Wayne, PA: Eaglecrest Press, 1993.

This comprehensive and well-written book, authored by Presbyterian minister Zuller, discusses Wanamaker's remarkable success–not only in retail, but in creating a well-attended Sunday School, and as the United States Post Master General.


Web Sites

Evolution of the Department Store http://history.sandiego.edu/GEN/soc/shoppingcenter4.html

This website page provides a timeline of the evolution of department stores, which includes the creation of John Wanamaker's Grand Depot. A variety of pictures of Wanamaker and his store are available at this website. Furthermore, several links are also available to other pages which describe in greater detail the history of specific department stores or the development of "mass consumption" within the United States, which helped make these stores so profitable.

Lake, Laura. "How to Write a Slogan that Sticks." http://marketing.about.com/od/plantutorialsandsamples/ht/stickyslogans...

Laura Lake writes a brief article providing examples of successful advertising slogans and advice on how to make such slogans memorable.

Wanamaker Store ‘Firsts" http://www.wanamakerorgan.com/facts.html

This website page offers a simple list of the major innovations introduced to Wanamaker's department stores and the dates on which they occurred. Several thumbnail pictures of Wanamaker's store and its advertisements are also on the page, as are the measurements of the Wanamaker Building and its Grand Court.


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