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W. Atlee Burpee and the "Seeds" of Becoming an Entrepreneur
Further Reading

Fuller, Wayne E. "RFD, the farmers' mail." Timeline (1987).

This article, published by the Ohio Historical Society, discusses the impact of rural free delivery.

Fuller, Wayne E. RFD: The Changing Face of Rural America . Bloomington, IN: Indiana University Press, 1964.

A solid, well-written history of one of the most remembered innovations in rural America around the turn of the century.

W. Atlee Burpee, Co. 1888 Farm Annual: Garden Farm and Flower Seeds. New York, NY: W. Atlee Burpee and Company, 1975.

This is a republished copy of the 1888 Burpee's Farm Annual Catalog.


Web Sites

Ad Age http://adage.com/century/slogans.html

This marketing history reference resource provides the top ten advertising slogans of the century.

Burpee Seed Company, The Legacy of W. Atlee Burpee http://www.burpee.com/jump.jsp?itemID=574&itemType=CONTENT_ARTICLE&apa...

Burpee, W. Atlee (1858-1915) http://www.sil.si.edu/SILPublications/seeds/burpeew-a.html

This link from the Smithsonian Institute Library includes biographical information about W. Atlee Burpee.

Parcel Post Delivery of Dreams http://www.sil.si.edu/ondisplay/parcelpost/intro.htm

This website from the Smithsonian Institute Library provides historical information on the creation of the parcel post delivery in America.

Victory Horticultural Portal, Seedsmen Hall of Fame http://www.saveseeds.org/biography/burpee_wa.html


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