Publicity photo of York Barbell founder Bob Hoffman, circa 1935
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Head and shoulders picture of a bodybuilder.

Credit: Courtesy of the York Barbell Company

Bob Hoffman's devotion to weightlifting and bodybuilding turned York into "Muscletown, U.S.A." A passionate advocate of physical fitness, he created an empire built on health foods, diet supplements, and dozens of books and magazines. Hoffman was also an adviser to three presidents.

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