Advertisement for Heinz Pickles and Food Products, circa 1910.
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Color image of an Advertisement for Heinz Pickles and Products: 57 varieties.  Women bottling pickles in the Heinz kitchen.

Credit: Courtesy of the Pennsylvania State Archives

Henry Heinz's shrewd use of advertising helped vault his H.J. Heinz Company from a regional Pennsylvania enterprise into the nation's largest producer of condiments and processed foods. In one advertising campaign that set tongues to wagging near the turn of the century, Heinz plastered "Heinz 57" everywhere he could, including in concrete blocks above major Pittsburgh roadways.

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