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Advertisement for the Mack Brothers Motor Car Company's 5-ton Manhattan truck, 1907.

Flip to Advertisement for the Mack LJ model dump truck, circa 1950.
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Manhattan Trucks for Modern Breweries save money and satisfies. For long hauls use the Manhattan Truck. The 5 ton truck has an economical range of 60 miles full load per day. Can you beat it with three teams? Our Motto. Simplicity, Strength, Durability, and plenty of reserve horse power. There is an image of the truck in the center of the ad. Open fence style siding along the back of the truck. Text continues after the image. This image represents the Manhattan 5 ton Brewery truck, capacity 56 half barrels of beer. We build trucks of all capacities - from 2 to 10 ton - also sight seeing cars. Bodies built to suit individual requirements. Write for our new catalog or ask to have our representative call. Mack Bros. Motor Car Co., Allentown, Pa.

Credit: Courtesy of The Mack Trucks Historical Museum.

When the Mack brothers moved their manufacturing operations to Allentown from Brooklyn in early 1905, they added commercial vehicles to their bus offerings. The new line of conventional, seat-over-engine models were marketed as "Manhattan" trucks.