Flip to Female employees at their work stations on Hershey Kiss wrapping machines, Hershey, PA, circa 1933.Close Window
Credit: Courtesy of the Hershey Community Archives
Although Milton Hershey designed his new chocolate factory to use mass production techniques, it was his brilliant decision to concentrate on Hershey's milk chocolate that brought him such phenomenal success in so short a time. The company always looked to add new products like Mr. Goodbar (1925), Hershey's syrup (1926), chocolate chips (1928), and the Krackel bar (1938). Even during the Great Depression of the 1930s, these new products continued to provide profits and allow the company to avoid the worker layoffs that plagued America.
