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Bargain basement sale at Wanamaker's Department Store, Philadelphia, PA, circa 1935-1940.
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Inerior photograph of frenzied sale at Wannamakers.

Credit: Courtesy of Temple University, Urban Archives, Philadelphia, Pa

During the Great Depression, Pennsylvania department stores attempted to attract cash-strapped customers by offering lower prices, more lenient credit policies, free streetcar rides, "bargain basement" sales, fashion shows, and other incentives.

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